Ideas in rotation.

I work at the intersection of creative strategy, brand marketing and visual communication, with a particular interest in design-led products and brands with a strong cultural identity.

My background combines hands-on creative work with strategic and analytical marketing. I started developing independent music and event concepts in Vienna at 17, building their identities, websites, promotional campaigns and social presence from the ground up. These early projects taught me how to translate an idea into a brand experience and how creativity, audience understanding and commercial thinking need to work together.

Since 2023, I have been working in Brand Marketing and Art Direction at Audio Tuning, contributing to the communication of international audio and hi-fi brands including Pro-Ject Audio Systems and TONE Factory. My work spans campaign strategy, product launches, art direction, photography and video production, paid social, newsletters, web content, brand collaborations and performance analysis. I regularly take projects from the initial strategic idea through creative production to the evaluation of campaign KPIs.

Alongside my professional work, I completed an MSc in Marketing at WU Vienna, where I focused on connecting marketing theory with real business challenges. My projects included AI-driven search behaviour, Gen Z advertising and creative performance testing. For my master’s thesis, The Slow Playback, I conducted a 2×2×2 Meta field experiment investigating how video pace, retro aesthetics and heritage versus modern brand positioning influence advertising performance.

What interests me most is the space where product, design, culture and communication come together. I want to create distinctive brand experiences that are strategically grounded, visually compelling and measurable, particularly for physical products and lifestyle brands people can see, use and remember.