Connecting strategy, visual storytelling
and measurable learning.
Art Direction
Growing an audio brand organically through entertainment-first education.
Analyse TikTok Creator Search Insights to identify relevant topics, keywords and hooks.
Creative strategy, art direction, content production and performance review
One educational Reel · organic social performance
Turning creative direction into a controlled field experiment.
Create a 2×2×2 system: normal or slow pace, original or retro style, modern or heritage positioning.
Research design, creative system, campaign setup and analysis
Normal · Original · Heritage / 8 tested creatives
Reframing analogue listening as a mindful, tactile ritual for a younger audience.
Build the territory around mindful listening, tactility and emotional sound.
Campaign strategy, creative concept and paid-social analysis
CPC: €0.20 → €0.16 · CTR: 1.44% → 0.85%
Turning field observation into a behavioural opportunity map.
Observe how people choose, carry and consume beverages in real contexts.
Field research, consumer analysis and opportunity framing
Qualitative field research · strategic output
BALANCE JUICY PLUS · MAGNESIUM + B6Building independent event brands from identity to live experience.
Define each event concept and translate it into a recognisable identity, communication system and full marketing rollout.
Founding, brand building, sponsorship, booking and end-to-end production
Visitors per event across different formats
01 / CAMPAIGN
Photography, films and AI explorations.
Scroll into the vortex.
Product and lifestyle photography, alongside personal studies of light, texture and place.
Music-led product, collaboration and event films built for social-first viewing.
Creative direction, generative production and post-production developed around campaign needs.
This portfolio documents my professional experience and creative work. Get in touch for professional exchange or questions about my background.
