Photography
A concise edit of product and lifestyle photography across distinct hi-fi brand worlds.
Richard Mertens · Portfolio
Ideas in rotation.
Creative Brand Strategist connecting insight, execution and measurable impact.
Creative Brand Strategy
Click or hover to set ideas in rotationSelected work
Built to be seen. Designed to work.
Visual work · 01—03Ideas take
Ideas take
visual form.
Photography, films and AI explorations.
A closer look at the craft behind the idea.
01 / Photography
Videography
Music-led product, collaboration and event films built for social-first viewing.
AI Creative Lab
Creative direction, generative production and post-production developed around campaign needs.
About me
I work with brands where strategy, culture and visual craft meet.
I connect creative strategy, brand marketing and visual communication — with a focus on design-led products and brands with a strong cultural identity.
I began building independent music and event concepts in Vienna at 17, shaping their identities, websites, campaigns and social presence from the ground up. Since 2023, I have worked in Brand Marketing and Art Direction at Audio Tuning across international brands including Pro-Ject Audio Systems and TONE Factory — taking projects from strategic idea and creative production through to KPI evaluation.
I hold an MSc in Marketing from WU Vienna. My work connects theory with real business questions, from AI-driven search behaviour and Gen Z advertising to The Slow Playback, a 2×2×2 Meta field experiment on creative effectiveness. I want to create brand experiences that are strategically grounded, visually compelling and measurable.
T-shaped profile
Broad across creative execution. Deep in strategy, ideas and concepts.
01 / 05Event Marketing
Core depthCreative MarketingStrategy, Idea
& Concept
Brand positioning · Audience insight · Campaign concepts · Product storytelling · Creative effectiveness
Selected experience & collaborations
Contact & curriculum vitae